Effects of Market Boundaries and Market Competition on Business Strategy: An Examination in the United States Banking Sector

In this paper, we summarize the components and framework that make up the Blue Ocean and Judo Strategies, as identified and given these titles in recent strategic management literature. This is done by means of a case study analysis of a United States bank that has successfully implemented these strategies. From these analyses, a number of implications are drawn for how elements of these two very different strategies (Blue Ocean and Judo Strategies ) can be incorporated into overall business strategy. We argue that as the business environment has become more competitive, so benefits from these two strategies has increased, despite the greater amount of planning required.